by Olivia Mordsley | 2:51 pm | Business strategy, Content marketing strategy |
Content repurposing is a powerful technique that not only increases brand awareness and engagement but also alleviates many challenges that small businesses face in their content marketing. By taking just one piece of content – e.g. a blog article – and...
by Olivia Mordsley | 5:27 pm | Email Marketing, Lead Nurture |
Did you know that email marketing plays a major role in boosting your sales and customer retention? When used effectively, your email strategy will move leads closer to the buying decision and also help you to maintain a relationship with your current clients. The...
by Olivia Mordsley | 12:25 pm | Ghostwriting |
Forgot what your mama told you. Sometimes it’s ok to pretend to be someone else. As copywriters and ghostwriters, we’ve spent most of our adult lives pretending to be other people. We’ve been beauty experts, travel gurus and boutique hoteliers (that’s just a few...
by Olivia Mordsley | 7:25 pm | competitors, Content marketing strategy |
What do you struggle with in your business? Attracting customers? Making the push from browser to buyer? Conveying your desired image to the right people? Many of our clients struggle with the ‘selling’ aspect of their business. If you’re not a...
by Olivia Mordsley | 7:15 pm | Content, Content marketing strategy, Content Marketing Trends |
Imagine your brand is a person. Now imagine that person walking down the catwalk at London Fashion Week. You need to get the right people talking. You need all eyes on you. Content is your FROW There are many similarities between a catwalk show and content marketing....
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