Let’s get right down to business. Blogging for your brand on a regular basis will:
- Increase your website traffic
- Widen your reach
- Show off your niche expertise
- Build trust with your audience
- Set you above the competition
- Increase your Google ranking
- Enhance the value of your products and services
- Generate organic leads
But inbound marketing is not just about blogging. It needs to go full circle and embrace the power of Search Engine Optimisation (SEO).
Blogging and SEO: The Love Story
If you follow us on Twitter, you will see that we talk a fair bit about SEO. If blogging is the fish, SEO is the chips. If blogging is Juliet then SEO is Romeo. If blogging is Kim Kardashian then SEO is a (naked) selfie.
You get the picture. Some things were just made to go together. Blogging and SEO are two of these things.
What exactly is SEO?
SEO is all about writing intelligent content with target keywords weaved into the text. Blog content should also include inbound and outbound links to select websites. This will increase your online visibility and backlinks.
Backlinks are essentially recommendation letters with a technical hat on. These links refer back to your site, giving the thumbs up to its quality and authority. Good SEO with links to strong, respectable and relevant sites will increase your ranking. it will also help to build relationships with key industry influencers and brands.
Websites with a blog and good SEO have 434% more indexed pages than those without. More indexed pages mean higher visibility and potential for organic lead generation. In other words, your prospects will go through the roof.
The Crux of the Content
Well-written content is essential for inbound marketing. But it is the quality of the SEO within your content that will make the difference. You will need to work hard to earn the right to place above the competition. SEO is not easy and writing articles tailored to the ever-changing SEO landscape is a fine art.
Our clients are already well aware of the benefits of blogging and SEO. They rely on us to improve their rankings using our skills, knowledge and experience in this area. We also use SEO throughout your website content and for eCommerce product descriptions.
For more insights into SEO and content marketing strategy, check out the other posts on our blog. If you’d like advice on any of the services we offer, the Tush team are always free for a chat! Give us a call on 020 3289 2444 or drop an email to firstname.lastname@example.org