The freedom of running your own brand and shaping your image brings with it a number of challenges. We launched Tush Creative after spending years beforehand working freelance and learning many valuable lessons.

We quickly realised that the most successful business owners are ones that have learnt to align their talent and USP with business savvy. By following these tips and taking some sage advice from a selection of power players, you will be able to achieve exactly what you are dreaming of for your brand, and perhaps something even better…

70 million and counting…

No one knows the power of smart decisions quite as well as Napoleon Hill.

“Do not wait: the time will never be ‘just right’. “Start where you stand, and work
with whatever tools you may have at your command.”

(Think and Grow Rich, Napoleon Hill)

Widely considered to be the best business mantra ever created, Hill’s ‘Think and Grow Rich’ has sold more than 70 million copies and his words show us that, while starting your own business may be daunting, you just have to get on with it. A large part of business is trial and error – and the only way you will discover the errors, and enjoy the success, is through real life experience.

Nobody knows all the answers to all the questions before they begin – there’s a reason that innocence and experience are two separate entities – and that’s because you will never know exactly what you will be dealing with until you take the plunge. As long as you know what you can realistically offer and who you are offering it to, then you have a strong place to begin.

Use the “Act as if” principle

These three small words, “act as if” can – and have – worked wonders. Pioneered by philosopher and psychologist William James, this powerful principle has been used in various formats in Hollywood films, political manifestos and motivational literature. The principle in full states “Act as if what you do makes a difference. It does.”

The idea behind this is to act as the person you wish to be or the truth you wish to embody and – through these actions – you will gain the ability to produce and handle the very scenario you are wishing for. If you embody all of their qualities and actions necessary for the status you aspire to, the rest will follow.

For example, if you tell yourself that you are the best at what you do and your business is a huge success, then it is far more likely to happen. You will gradually train yourself to consciously and subconsciously respond to situations in the way that will prove most successful, as your actions, demeanour, spoken language and body language will all adapt accordingly. This is a principle that has survived through centuries of philosophical thought and is a powerful one to integrate into your business values.

Be interested and interesting

When it comes to forming new friendships, the rule is to be interested and interesting, and the same should be said for business. Richard Branson credits the strangers he has met on his travels with inspiring some of his greatest ideas. He explains that just getting out into the world, talking to people and observing life is when he hit upon across some of his best concepts.

You might be targeting the right audience but you need to put your all into every aspect of the marketing, design, content and services of your brand to show potential customers that they should also make an effort to find out more about you.

Equally, when you’re contacting new leads, it should be all about quality. It may feel like you’re doing more work to be sending out 500 emails in one go but if you research every potential client to find out what really makes them tick – whether that be a mutual business interest or even that you both like to travel/go hiking/bake cakes – then that’s when your hard work will come to fruition. You’ve shown an interest in them, now they will show an interest in you.

Show off/sell yourself

You may have the greatest brand in the world, you may be the next Steve Jobs/Sheryl Sandberg/Jeff Bezos, but if you don’t show off about it then no one is going to know – or care. One of the most effective ways to market your business in today’s landscape is through a blog.

Tush specializes in blog writing services as a blog is the most powerful and direct way to show off your expertise and create bonds of trust with your customers by showing the value of your products and services. It also means that your will have a consistent online profile and build up a regular, loyal audience who are keen to hear what you have to say.

Blogging is also a great way for you to learn more about your industry by exploring its darkest corners and uncovering information that will prove valuable to both you and your consumer. The online world is growing every second and it’s essential to keep up with trends and developments – and blog about them – to make sure that your business remains cutting-edge and relevant.

Just remember, make your words work. Say what you want to say and don’t go off on tangents. It’s all about selling yourself but it’s also about holding the customer’s attention long enough to intrigue them into exploring your brand further.

Make deadlines and stick to them

Business is a dog-eat-dog world and you need to be hard on yourself if you want to get ahead and stay there. As Napoleon Hill says, “A goal is a dream with a deadline.” We’re quoting Mr Hill again here because his words are some of the most motivational we have ever heard (Tush HQ have at least two copies of his book in our chill-out areas). Here he teaches us that, while it’s incredible to have dreams, these dreams need to have limits.

Just as we advise you to get started, once you’ve started just keep going. Dreams can only carry us so far but deadlines will keep us working towards our next achievement and our next great success. Take 10 of the most important tasks you have to do this week, set deadlines for each one and stick to them. You’ll be amazed at what you can achieve when you are tough on yourself.

In a nutshell…

Above all, learning how to make smart decisions is the most important part of business. Here at Tush, our team has spoken to inspirational entrepreneurs and hoteliers across the world, discovering breathtaking hotel brands  with people who are doing some pretty fabulous work.

The moral of this story, kids, is that having your own business is really pretty great but it also brings up many questions that you would never have to ask as a company employee. If your latest venture is unsuccessful or you have a bad day of business, no one else will be giving you a pay cheque. That’s why it’s so important to ask yourself the big questions in the early days and give yourself the best chance of success. So get up, get moving and keep going. The rest will take care of itself.

If you’re planning to launch your own business or in the early stages of start-up and would like some quality advice on content strategy, email

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