Nine Ways to Boost Your Marketing with Content Repurposing
Content repurposing is a powerful technique that not only increases brand awareness and engagement but also alleviates many challenges that small businesses face in their content marketing. By taking just one piece of content - e.g. a blog article - and converting it...
How to Nurture Your Email List to Increase Sales and Loyalty
Did you know that email marketing plays a major role in boosting your sales and customer retention? When used effectively, your email strategy will move leads closer to the buying decision and also help you to maintain a relationship with your current clients. The...
Don’t Give Up The Ghostwriter
Forgot what your mama told you. Sometimes it’s ok to pretend to be someone else. As copywriters and ghostwriters, we’ve spent most of our adult lives pretending to be other people. We’ve been beauty experts, travel gurus and boutique hoteliers (that's just a few...
How to Understand your Audience and Slay the Competition
What do you struggle with in your business? Attracting customers? Making the push from browser to buyer? Conveying your desired image to the right people? Many of our clients struggle with the 'selling' aspect of their business. If you're not a natural born...
The Fashion of Content Marketing
Imagine your brand is a person. Now imagine that person walking down the catwalk at London Fashion Week. You need to get the right people talking. You need all eyes on you. Content is your FROW There are many similarities between a catwalk show and content marketing....
Your Blog Post Template For Every Type of Content
So you know you need to blog for your business and could list all the benefits in your sleep. You have a dedicated page on your website and it's all set up for the next post. But there’s a problem. You have absolutely no idea where to begin. From Text Dump To Logic...
Why Every Business Needs A Content Calendar
If your business has any more than a handful of employees, you’ll know just how difficult it can be to keep track of projects, staff and deadlines. This is especially true when it comes to content. Even if you are on top of your game, keeping up with regular content...
How Brands Can Measure Content Marketing ROI
Without measuring your Content Marketing ROI (Return on Investment, it’s very tricky to tell if your strategy is working. While many believe that the measure of content marketing success is by traffic rather than actual profit, an effective strategy will see the two...
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