What do you struggle with in your business? Attracting customers? Making the push from browser to buyer? Conveying your desired image to the right people?
Many of our clients struggle with the ‘selling’ aspect of their business. If you’re not a natural born salesperson, it’s no wonder. You’ll most likely be investing your energies into the creative process. But selling is an integral part of any small business marketing strategy. It’s essential to master this skill.
You are by no means the first person to experience sales fright. But you can think outside the lines when it comes to solving it and take a fresh approach to an age-old issue. We would like to suggest you consider the concept of travel in your sales strategy.
You’re probably thinking, what exactly does travel have to do with business? The answer is – everything.
“The journey of a thousand miles begins with a single step.”
It’s no secret that Tush team is obsessed with travelling. We also recognise how valuable a weapon it can be in our competitive world.
Running your own business is a game of trial and error. The mission to establish a strong, memorable brand never stops. It’s the new war of the worlds. There is always another worthy competitor. Only the savviest will be victorious.
This war requires talent, drive and the ability to think like an entrepreneur. You must be able to see the world with open eyes. How better to do so than to get out your comfort zone and away from everything that is familiar?
Putting yourself out there and meeting new people in unfamiliar situations will widen your business outlook. It will encourage new ideas and a unique perspective.
As influencer Randi Zuckerberg explains: “The ability to think on your toes, see things differently, notice something interesting where others see nothing, problem solve in new ways — these are all things that make a terrific employee, a great leader, and a successful entrepreneur.”
It is difficult to see things with a fresh pair of eyes when you’re in the same environment every day. But we’re not saying you need to strap on your boots and scale remote mountains to learn how to run a business.
The beauty (and the answer) is in the detail. There are plenty of ways to travel and discover new worlds without ever leaving home.
There are so many ways that travel habits and consumer habits are similar. Impulse, inspiration and indulgence come into play in both environments. Human nature is exactly what it sounds like. By observing the trends and passions of consumers, you will learn how to best tap into their psyche.
“Why do you go away? So that you can see the place you came from with new eyes and extra colors.”
Follow influential people on social media and gain insights into new worlds. Go somewhere different for your lunch. Enjoy a weekend trip a couple of hours away from your hometown and anything that is too familiar.
Take a drive somewhere new or a different route to a familiar destination. Avoid hiding behind social media and email. Make an effort to meet clients face to face. Put yourself out into the world and soak up everything around you. There is always a story being told.
Changing your routine and disrupting normality can work wonders for your focus. Fill your mind with new ideas away from your normal environment, then return to your desk and let your imagination run riot towards wonderful new concepts.
“I am not the same having seen the moon shine on the other side of the world.”
(Mary Anne Radmacher)
Take note of the new movers and shakers in your industry. Connect with them. Read up on brands like yours. Learn from their mistakes as well as their positives.
It is the philosophy behind travel that teaches us so much about business and the way that we work. Create your marketing and content strategies with an entrepreneurial spirit and focused mind.
Travel shows us a new way of looking at the world. It adds fuel to the fire that needs to burn brightly for a business to thrive.
Above all, the more you are willing to learn about and understand your customer, the more effective your business will be. Knowledge is power. Constantly observing the world around you will help to shape your unique brand and make your business the best it can be.
Standing out and being different is essential if you wish to create a powerful small business marketing strategy. Brands need new energy, life and ideas to ensure a continuous drive forward. It doesn’t matter if 99% of the ideas you come up with aren’t perfect. As long as you keep your mind stimulated, you will hit upon something brilliant.
It doesn’t matter if 99% of the ideas you come up with aren’t perfect. As long as you keep your mind stimulated, you will hit upon something brilliant.Your adventures will influence your strategies and motivate you to keep improving your brand and unique offering.
“Not all those who wander are lost” (JRR Tolkien)
We work with passionate entrepreneurs, like ourselves, who are ambitious enough to create their dream brand. Our passion helps us to create powerful content to a diverse cross-brand audience.
We roll up our sleeves, get our hands filthy and get right into the core of each brand we work with. We believe in what we do and that if you let yourself free to travel – wherever you are in the world – so will you.
The philosophy behind travel and the lessons we can learn are enough to work wonders. In the wise words of Paulo Coelho, “If you think adventure is dangerous, try routine; it’s lethal.”
For advice on small business marketing strategy and all things copywriting, contact Tush: firstname.lastname@example.org